Branding, Graphic Design, Packaging
The Fruli redesign project undertaken by Blue Nectar entailed development work for the beautiful strawberry beer brand that is ‘Fruli’. The juicy brief required us to update the brand logo and the primary
packaging without losing any of the brand queues already recognised by the existing consumers.
Coinciding with the launch of the larger bottle size of 330ml into the UK market, the evolutionary approach to the re-design involved softening the existing logo by rounding the serifs and aligning the base line of the letters.
We also updated the strawberry image above the logo to a detailed colour illustration, emphasising the high fruit content of this lovely beer which contains pure strawberry juice.